1. Introduction
Aim Up Agency ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website aimupagency.com, book a call, submit a form, or interact with our advertising campaigns. By using our website or services, you consent to the data practices described in this policy.
This policy complies with applicable privacy laws including the California Consumer Privacy Act (CCPA), CAN-SPAM Act, Telephone Consumer Protection Act (TCPA), and the data policies of Meta (Facebook/Instagram) and Google Ads platforms.
2. Information We Collect
We may collect the following categories of information:
- Contact Information: Name, email address, phone number, and business name when you submit a form or book a call.
- Usage Data: IP address, browser type, pages visited, time spent on pages, referring URLs, and device information collected automatically via cookies and similar technologies.
- Lead Form Data: Information submitted through lead generation forms associated with our advertising campaigns on Meta, Google, or our website.
- Communication Data: Records of communications you have with us via email or other channels.
- Advertising Interaction Data: Information about how you interact with our advertisements, including clicks, impressions, and conversions, collected by advertising platforms in accordance with their own policies.
3. How We Collect Information
- Directly from you when you fill out a contact form, book a strategy call, or email us.
- Automatically through cookies, web beacons, and tracking pixels placed on our website.
- Through advertising platforms such as Meta Pixel and Google Tag Manager/Analytics when you interact with our ads or website.
- From third-party services such as Calendly (for appointment booking) that operate under their own privacy policies.
4. Use of Cookies and Tracking Technologies
We use cookies and similar tracking technologies including:
- Meta Pixel: We use the Meta Pixel to track website visitors and measure the effectiveness of our Facebook and Instagram advertising. This tool may collect data about your activity on our site and match it to your Facebook profile to serve relevant ads. You can opt out of Meta's data practices at facebook.com/settings.
- Google Analytics & Google Ads Tags: We use Google's tracking tools to analyze website traffic and measure ad conversions. Google may use this data per its own privacy policy. You can opt out via Google's opt-out tool.
- Functional Cookies: Used to remember your preferences and improve site functionality.
You may disable cookies through your browser settings; however, some features of our website may not function properly as a result.
5. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to inquiries and schedule strategy calls
- To provide and manage our advertising and lead generation services
- To send service-related communications and updates
- To send marketing emails or follow-up messages (with your consent; you may opt out at any time)
- To measure and improve the performance of advertising campaigns
- To create custom and lookalike audiences on Meta and Google for advertising purposes
- To analyze website traffic and improve user experience
- To comply with legal obligations and enforce our Terms and Conditions
6. Sharing Your Information
We do not sell your personal information. We may share your information in the following limited circumstances:
- Advertising Platforms: We share hashed or anonymized data with Meta and Google to enable ad targeting, retargeting, and conversion measurement. These platforms use data under their own privacy policies.
- Service Providers: We may share data with third-party tools (e.g., CRM software, email platforms, scheduling tools) used to operate our business, subject to data processing agreements.
- Legal Requirements: We may disclose information if required by law, subpoena, or other legal process, or to protect the rights and safety of Aim Up Agency or others.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
7. Lead Data & TCPA Compliance
All lead generation forms associated with our advertising campaigns include clear opt-in consent language. By submitting a form, you consent to being contacted by the advertising client (the life insurance agent) via phone, text, or email regarding insurance products. Message and data rates may apply for SMS communications. You may opt out at any time by replying STOP to any text message or by contacting us directly.
We require all clients who receive lead data from our campaigns to handle that data in compliance with TCPA, CAN-SPAM, and all applicable state regulations.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, disclosure, or destruction. However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
9. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy or as required by law. When data is no longer needed, we securely delete or anonymize it. You may request deletion of your data at any time by contacting us (see Section 11).
10. Your Rights & Choices
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request that we delete your personal information ("right to be forgotten").
- Opt-Out of Marketing: Unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting us directly.
- Do Not Sell: We do not sell personal information. California residents under CCPA have the right to request disclosure of data collected and its uses.
- Ad Personalization: You can opt out of personalized advertising through your device settings, Meta's ad preferences, and Google's ad settings.
To exercise any of these rights, contact us at the information in Section 11.
11. Third-Party Links
Our website may contain links to third-party websites (such as Calendly). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies separately.
12. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately for deletion.
13. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last updated" date. Continued use of our website or services after changes constitutes acceptance of the updated policy.
14. Contact Us
For privacy-related questions, requests, or concerns, please contact: